“Switchbait are Australia’s leading custom fishing shirt specialists. We are an end to end production house, every order we create is completely custom and totally unique. Take a look how Switchbait can help create the garment you have always wanted.”

“Switchbait are Australia’s leading custom fishing shirt specialists. We are an end to end production house, every order we create is completely custom and totally unique. Take a look how Switchbait can help create the garment you have always wanted.”


There are many possibilities within our customization services, the options are almost endless. Our only limitation is you imagination and budget. In order to give you an accurate quote we’ll need to get a good idea of what you are after. When requesting a quote here are some things to consider; garment style, order quantity, design and delivery date. Our friendly team will supply you with a completely tailored obligation free quote.

Fishing Shirts

10 units min


25 units min


25 units min

Party shirts

10 units min

recycle towel

Recycled beach towels

25 units min


36 units min

Cotton shirts

25 units min

Embroidered polos

20 units min

Fishing Shirts




Fishing Shirts


Fishing Shirts


Fishing Shirts


Fishing Shirts




    Our customer care team will work closely with you on the best manufacturing options for your project. We’ll run you though our garment options, fabrics and patterns.


    Our creative team has a combined 20+ years of design and illustration experience. Use one of our semi custom design options or take your shirts to the next level with a full custom experience.


    Over the past 10 years Switchbait has been helping our clients design, develop and produce high quality fishing and sun protective garments. Cutting edge garments produced with our world leading supply chain.


    Switchbait are proud to offer worldwide delivery. We partner with all major shipping and delivery lines around the globe, providing a first class customer experience tailored to meet your needs.



    What exactly is sublimation?

    Sublimation is a state of the art printing process mostly used for “print on demand apparel”. It is a method of printing that transfers a design into a material or fabric using ink and heat. The heat opens the pores of the fabric, and then applied with pressure, the ink cools and returns to a solid form. The result is a permanent, full-colour image that won’t crack, peel, or wash away from the substrate.

    Benefits of sublimation.
    • Freedom with your designs, you can have as many colours, logos, and graphics as you like, at no extra printing cost.
    • All over shirt design or plain subtle prints, we’re only limited by your imagination.
    • Longevity of a sublimated fishing shirt . It won’t crack peel or fade, even after going through the wash countless limes.
    • Sublimated fishing shirts are suitable for small
      runs, enabling low minimum order quantities.

    Our Sublimated garments

    Custom fishing shirt options include.

    Long, cuffed, or hemmed sleeve.
    Short sleeve
    Polo neck, round neck, hooded or henley
    Unisex, kid's or women's cuts


    If you love the feel of a soft cotton garment, then screen printing is the process for you. We source only the best quality garments. We manufacture 1000’s of screen printed T-Shirts and hoodies each year with high-quality prints customized to your needs.

    Start by choosing your base garment, there is a multitude of styles and colours to choose from. We only use the best suppliers for our screen printed apparel, proven garments made from the finest materials available. All screen printed orders are printed locally on the Gold Coast by our talented team.

    Contact us now to discuss your options and discover some of our favourites.


    A popular and convenient form of garment decoration is embroidery. Choose your garment, send your logo and away we go. Embroidery is an excellent option for caps, club and work polos. Regular, 3D embroidery and woven patches are all available options for your custom creation. We have hundreds of garment options available to choose from. All of our embroidery orders are made locally on the Gold Coast.



    At Switchbait we pride our selves on design, we have thousands of stock design options available for you to customise. Bring your own graphics and photos or utilise our extensive library. From big bold graphics to miniminalistic designs and everything in between, our talented art team can bring your ideas to life.

    Every order we make requires artwork/set-up, we charge by the hour for our artwork services, chat to our team about your design ideas, we will provide you with an estimate before we commence.

    Production Times.

    Each of our manufacturing options has different production times, production time starts after you have approved your artwork, garment style and order. It may take some time to perfect your design. If you have a deadline for your order please make our team aware when you make your initial enquiry.

    Our production times at a glance.

    Sublimated shirts
    6 weeks

    Screen printed shirts
    3 weeks

    Embroidered garments
    4 weeks

    Need it sooner?
    Express orders are possible if we have production space available. Please chat to our team if you need an expedited order.


    Upon approval of your artwork and quote you will be sent an order form to complete, we will include a size chart for your desired garment. Please take the time to size up each shirt for
    your order, before submitting it to your customer service representative. When finalized, you will receive order confirmation, an invoice and an eta on delivery.


    Yes, we have a minimum garment requirements on all our custom garment orders. The minimum order quantity (MOQ) is different for each manufacturing style. Sublimated garments (fishing shirts) MOQ 10, Screen Printed Garments MOQ 25 pcs, Embroidered Garments 20 pcs.

    No. The minimum order is per colour/style.

    Yes we can individualise your garments with custom names.

    Yes, it is no problems to supply your own artwork for an order. Contact the team for a list of artwork requirements for your particular order.

    Yes, we regularly print with our customers images. Your images need to be high resolution, the manufacturing process is quite detailed, better the image you supply, better the garment you receive.

    We require vector art for all logos, illustrator(ai, eps), corel draw(cdr), pdf are all acceptable vector file formats. We cannot use jpg, png word files, redrawing charges may apply if you cannot supply the appropriate files.

    Yes. Artwork/setup is charged at $100 + gst per hour. We have a minimum setup fee of $100 + gst, this is charged for all new designs for all customers. The final artwork charge depends on how long our team takes to complete your brief, every change we make no matter how minor is charged. Please think carefully about your design, include as much detail as you can on your initial brief, this will minimize the time/cost required to create your design. We are happy to give you an artwork estimate before we commence your order.

    No. All artwork remains property of Switchbait. The art fee is for our artists to “set up” your design for use on our custom shirts and does not transfer ownership. Each graphics/photo has it’s own license agreement, you cannot use our artwork for other purposes. Contact our team prior to ordering if you require full rights to any artwork or if you would like any clarification on our artwork terms.

    Yes. We can commission custom graphics, our team of talented graphic designers can create almost anything you want. We’re only limited by your budget. Chat to our team for a quote.

    EFT, Credit Card, PayPal, Cheque, Cash.

    Yes. As your order increases the unit cost will drop. Take a look at our price list for the latest price breaks.

    Yes. We can offer a full retail spec garment for you, custom tags, bags and trims available. Chat to our friendly staff about your custom request.

    All of our performance garments are UPF 50+ (AS 4399:2020) Blocking up 98% of harmful UV rays. AS 4399:2020 is the Australian Standard for Sun protective clothing – Evaluation and classification. This is the highest possible rating for sun protective clothing in Australia.

    Looking to order fishing shirts online? Look no further as Switchbait provides you online and offline shopping for Fishing Shirts, Sun mask’s, HeadtubesCaps, from our shop.